The Google Online Marketing Challenge 09 UP Faculty of Tourism studies Portorose - Turistica,

Final result of GOMC 2009

2009-08-03T05:22:00.000-07:00

We are happy to announce that we were graded with Good Campaign!

Check our score following directions:

1. Follow this link.

2. Our CID = 3788659721.

3. Search our score.

We are very satisfied with our result! :)

Our hope is that next year, more teams will compete and perhaps they will be able to achive even better score, upon our experience.

Waiting for results...

2009-07-16T07:37:00.000-07:00

Ok, now the post-campaign of our project has been successfully written and sent to the Google. I hope we include all directions given from Google. My opinion is that we made a good campaign and did our best...but Google will be the one to decide...the results will be announced in the end of the month and we hope for the best ;)

http://www.google.com/onlinechallenge/about.html

Google Online Marketing Challenge 2010

2009-06-02T10:59:00.000-07:00

Dobrodošli na našem blogu "Google Online Marketing Challenge" (GOMC)!

GOMC je vsako letno globalno študentsko tekmovanje iz spletnega marketinga katerega sponzorira Google s kar 200 dolarjev nepovratnih sredstev.

Posamezna ekipa oglašuje izbrano podjetje tri tedne in mu poda analizo in usmeritve glede spletnega oglaševanja s pomočjo Google AdWord.

Podjetja na področju turizma, ki v tem vidijo priložnost in imajo interes, vabimo k sodelovanju v letu 2010.

Vsa zainteresirana podjetja prosimo, da nam pišete na: mitjapetelin@gmail.com, vaš kontakt bomo shranili in vam v mesecu januarju 2010 poslali podrobni vprašalnik na podlagi katerega bomo skušali najti najbolj perspektivno podjetje.

Z veseljem Vam bomo odgovorili tudi na morebitna vprašanja.

End of three-consecutive weeks

2009-05-18T12:37:00.000-07:00

AdWord campaigns are paused because we spend our budget.
We spend 200.71 dollars, I still do not know how this is possible.
Tomorrow will be the official end of the three-consecutive weeks of the competition.

The competition is not over jet!

We have to write post-campaign now, we have three weeks but I would rather see it finished in week if possible.

I suggest that we channel all of our energy in post-campaign.

Bravo!

2009-05-17T02:07:00.000-07:00

The competition is coming to an end.

We have almost spend all of our budget and the three-consecutive weeks are ending tomorrow.

We can be quite satisfied with our optimization of the account.
All graphs are showing positive results.

As a Team captain I am proud of all Team members and rich experience I've gained.

BRAVO!!!

AdWord account Time

2009-05-13T12:01:00.001-07:00

Clock 1 =GMT +1 (Slovenia)
Clock 2 = GMT -8 (California)

Fashion magazines

2009-05-07T05:47:00.000-07:00

Surprise,

The best CTR is shown in campaign Fashion magazines with 11.90% CTR.
I can not believe this; I thought that this campaign will not show any significant results.
This competition is full of surprises.

AdWord campaigns

2009-05-06T12:06:00.000-07:00

It has been now about a week that competition has started :) I nedeed some time to learn all important things to do my camapigns right. But now I can just say - it was worthed :)

I hope we will do good on the competition, but anyway- it is important to cooperate and to be a part of... :)

Ad Group Binho Carvalho band Koncert Paused

2009-05-04T11:10:00.000-07:00

Binho Carvalho band
Koncert Binho Carvalho band, 1.maja
Binho Carvalho v Alayi Portorož
www.alaya.si/

It is over that is whay i am pausing it.
It showed quite good results.:)

Alaya is open!

2009-04-22T11:54:00.000-07:00

Hello,

Alaya is open! I’ve just been there it’s great!
On Friday there is a big opening party.
Will anyone join me in the quest of cocktail tasting...no worries just crazy...:)

AdWords

2009-04-19T12:16:00.000-07:00

Hey:)

Amela and I have just tried to make a campaign in an AdWord test account. I have to say, that we had some problems with payment, because we did not know, that you can make an action without remarking a way of payment :) But, it does not go without mistakes in start:)So, I hope that we will be able to make every action better and better in advance.

2009-04-19T11:19:00.000-07:00

Hi!

I would really want to thank for "adoption" :). It means a lot to me, but unfortunately I was not able to collaborete yesterday :(. I still hope I get you know (better).

However I can introduce myself:
I am Janja. I live in Vodice. As you already know I have been doing licence for tour guide. This Saturday we had an excursion in Gorenjska; it was great but I have to confess it is not easy at all!!! (and because of that I have not really work for GOMC this days). I love travel and see different culture.
I am in second grade now... hmmm what alse??

If you do not mind, I would ask you for summary of you/our meeting and tell me about my duties.

THANKS for being so nice!

Thoughts

2009-04-18T13:58:00.000-07:00

"Creativity -- nothing more than following a systematic process,
allowing random connections to take place, and
using your intuition to develop unique solutions.

And by the way,

it's much easier and much more fun
when you work with others throughout the process."

Meeting - 18.04.2009

2009-04-18T13:42:00.000-07:00

Janja, as a member of our team I would also like to bid your welcome. Unfortunately we did not have an opportunity to meet you on our appointment today, but I am looking forward to meeting you soon. We had a lunch at the mexican restaurant and coffe break in Latino bar, where we were talking about our further assignements.

my first meeting in team a

2009-04-18T11:27:00.000-07:00

Hi! My name is Ida, and I am a quite new member of team a.
Today we had a meeting in Portorose. There was Mitja - our captain :), Amela, my scoolmate, Sanja, student from location Ljubljana, who I had the opportunity to get to know beter, and me.
Janja was missing, because she is doing her licence as a tourist guide - I hope it went well! :)
First we had lunch together, we were talking and getting to know each other better.
Then we set down in nice atmosphere, it was a sunny day on slovenian coast. We made a plan about analizing our campaigns, when we will start with our ads. We set our tasks and who will be doing each task.
After today we are full of energy, and I can hardly wait that we start running our campaign!!

2009-04-18T09:27:00.000-07:00

Hey?

How are you? I am wondering how was the meeting? What have you talked about and what did you decided??
I hope I did not miss something important?

Greetings

Foxit Reader experience

2009-04-17T05:15:00.000-07:00

Hello,

I am using it for some time now.
It's far better than Adobe Reader because it is a lot faster and it has more tools.
I recomend using this freeware.

Bye,

Oppening of Alaya

2009-04-16T10:36:00.000-07:00

Hello,

Alaya is opening on Thursday 23.04.09.

Check it out!

Just had a talk with the employees, they are practicing flair tending, cocktail recipes, and knowledge of liqueurs, cognacs and wines.

Bye,

We have cash

2009-04-14T09:06:00.000-07:00

Hello,

We just got our 200 dollars :))
We just have to upload the pre-campaign which is almost finished.
Great!!!

Merge of Teams

2009-04-10T01:20:00.000-07:00

Hello,

Team B is out of operation.
We decided that they will join us in our endeavor.

1+1=3

Synergy should take place. Perhaps there will be some new posts on this blog.

The weirdest thing I found in this blog is that majority of the posts are in connection with Team members and not AdWords....

Well new members got their tasks, my next step is empowerment of new members.

But before they have to finish their newly assigned tasks.

AdWord Editor

2009-04-05T06:03:00.000-07:00

Hello,

We are pushing forward because of little time I am working on the Adword it self.

Well I find Adword Editor very useful, it is simple and it gives me better insight into structure of the account.

The biggest problem I had was Slovenian language if I tell you frankly I only use English language software so I can’t get confused.

I have just solved the problem and changed the language…..I just hope that other Tim members will share my opinion.

2009-03-30T04:45:00.001-07:00

Hello,

Well apparently we are having some problems with the response of team members.
They stopped responding to tasks assigned by me as their captain. I've used an advice of our mentor. They all have to report their completed tasks in percent and make an explanation if task is not completed, so we can move to the implementation faze.
A week has past and some Tim members are taking their time. There is a great possibility that they will not complete their task according to our project time schedule. As the result we may be disqualified from the competition ;(

“The man who has no problems is out of the game.”
Elbert Hubbard

I am keeping this thought close to my hart.

Secret thoughts...lol

2009-03-20T06:19:00.000-07:00

Going tO be More Competitive!

Change of business

2009-03-17T01:05:00.000-07:00

Hello,

Well I am a bringer of bad news this time.

The fact is that the Almin Dom is apparently going out of business. I just got their final response. That is why they have to cancel their cooperation.

This should not phase us! I believe that this is not a problem. We shall cooperate with ALAYA then.

ALAYA offers a unique experience thru their ambient, beach side and party’s.

Actually we can upgrade brainstorming sessions because of their rich offer.

WHERE THERE IS A PROBLEM, THERE IS A SOLUTION.

I FEEL OPTIMIZED, I FEEL LOVE!

Photoreading

2009-03-15T05:20:00.000-07:00

Hello,

Photo reading is a speedy process by which readers' ability to process written information is directly proportional to the amount of information on each page and the reader's rate of page-flipping. It is to be distinguished from normal reading, as it is claimed to utilise subconscious peripheral vision rather than conscious vision and thought.
Source: http://en.wikipedia.org/wiki/Photoreading

Interesting technique, shall we find it useful?
If one of the Tim members specializes in photo reading we will have complete inside of theory of project management, human resources management, brainstorming, team values and risk management.

Hmm… this is interesting.

I FEEL OPTIMIZED, I FEEL LOVE!

Alaya coctail bar

2009-03-14T08:08:00.000-07:00

Hello,

I've just made contact with an interesting and innovative cocktail bar with impressive ambient which is willing to cooperate with our Tim.

Why cooperate with Alaya cocktail bar:
• Key words in connection with their offer are not used yet (primary key words I have tested are cocktail and cocktail portorož-not used at the moment in adword)
• Their unique offer (peer, small private open air Jacuzzi with an excellent view, speed boat, helicopter, mini golf, flair tending and cocktails, special bamboo ambient, party all day long)
• Exquisite location and beach side
• We can make a great brainstorming because their rich offer and location
• Internet site which is quite impressive
• Slogan; ALAYA LIVE IT LOVE IT!
• Two to three big parties a week which should give an opportunity off new adword campaigns and brainstorming on daily bases.

Check them out: http://www.alaya.si

O yes o yes, I believe we are going to have good party selecting them as our business!

I FEEL OPTIMIZED I FEEL LOVE!

Motivational weekend (MW) of Almin Dom***

2009-03-13T04:59:00.000-07:00

Almin Dom*** made an offer for our cooperation; Motivational weekend (MW) for our Tim.

The program of MW shall consist of:

21st of March, Saturday

12:00 Arrival
15:30 Guided tour;
Presentation of vision/mission, target costumers and achievements:

• Accomodation (reception and household)
• F&B (service and kitchen)
• Alma Maximiliana Karlin (memorial room and history)
• Ski resort and hiking

17:30 Coffee Break (socializing with staff, recognizing values of work at the Hotel and the Hotel atmosphere).
19:00 Dinner
20:00 Brainstorming session, we shall involve some of the staff (moderator; Sanja)
21:00 Gathering and recognizing the true value of key words and preparation of first campaigns

22nd of March, Sunday
9:00 Breakfast
11:00 Summary of Motivational weekend and achieved goals (.pdf)
12:00 Departure

I cant wait :)

I FEEL OPTIMIZED, I FEEL LOVE

Almin Dom***

2009-03-13T04:37:00.000-07:00

We have found an interesting Hotel with excellent location and further more; offer which we can divide into four groups:

• F&B
• Accommodation
• Alma Maximiliana Karlin, world traveler (http://en.wikipedia.org/wiki/Alma_karlin)
• Small ski resort and hiking opportunities

Their offer presents a great opportunity of four foundations on which we can build apprehensive Brainstorming sessions that will provide great key words and target customers.

Brainstorming

2009-03-12T11:08:00.000-07:00

Hello dear Tim members,

Well it is most apparent that the usage of brainstorming is the key to success.

I believe that good key words are success of adword campaigns.

I have already contacted a professor on our Faculty mag.Robert Trunkl.

He is an excellent lecturer of psychology and specializes in Tim values.

He will offer his assistance in regards with brainstorming sessions and developing Tim values.

I FEEL OPTIMIZED, I FEEL LOVE!

Video zbirka

2009-03-11T03:19:00.000-07:00

Hello,

I already added the link of videozbirka.net
They also added us as their friends (prijatelske strani).
There are some useful videos.
Please check them out and post the links which you find the most useful.

Bye!

http://videozbirka.net

2009-03-10T00:29:00.000-07:00

I am refering to you with a question?

Shall we use some video about adword and adsense.
Please check this link:
http://videozbirka.net

The owner of this link is willing to cooperate.

Would you find such link useful?
Shall I contact him so we can exchange link?

Please reply your opinion dear team members.

I FEEL OPTIMIZED, I FEEL SLOVENIA

Web Marketing for Dummies

2009-03-09T10:59:00.000-07:00

I found a relevant book we can probably find useful.
I just can’t post it so, write on my mail and I will send it to you.

Secret thoughts

2009-02-05T05:17:00.000-08:00

Going tO be Marketing Competative!

Mitja Petelin
Student of UP Turistica, faculty of tourism studies

Google Translate

2009-02-05T04:54:00.000-08:00

I would like to share my experience with this tool which I find very useful.

I made friendship with Erasmus student named Frida (Sweden).

I wrote on her wall (facebook), but she didn’t replay because she wasn’t on the internet at the moment.
I needed some info. urgently. I was a bit desperate so I wrote on my facebook wall “Iščem Frido” (in Slovene, which is a very hard language, “I’m searching for Frida” in English) it was totally irrelevant.
When I wrote that, I was quite sure that she won’t notice my post, or even more probably she will not understand Slovene.

Next day we’ve meet and she tells me “you searched for me”, a saw that on facebook!

“Ohhh… you know Slovene language… you are a fast learner, I am stunt by your intelligence”, I replied.

“NO, I JUST USED GOOGLE TRANSLATE” was her answer!

Mitja Petelin
Student of UP Turistica, faculty of tourism studies.

P.S.: I FEEL OPTIMIZED, I FEEL SLOVENIA!

Google Documents

2009-02-05T03:59:00.000-08:00

Google doc’s rules!

I have just took some of my time and started using other features of this online application.
I’ve just realized that when doing surveys, analysis is already there.
Check it out under “Show summary”.

Incredible believe me!

I can make a survey in a couple of minutes, plus I can watch statistics when ever/where ever I want.

I FEEL OPTIMIZED, I FELL SLOVENIA!

So easy so fast!

Time is money, Google thank you.

Mitja Petelin
Student of UP Turistica, faculty of tourism studies.

Pozdrav sodelujoči na letošnjem GOMC 09

2009-01-30T03:40:00.000-08:00

Google challenge team je izrazil željo da ustvarimo tudi blog na blogger-ju.
Link bi jim morali poslati, da bodo potem ocenili konstruktivnost bloga.

Dvomim da znajo slovensko :)

Upam da so vam všeč barve I FELL SLOVENIA!

Prosil bi za poste v angleščini!